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In 1973 he began a Dick Clark American Music Awards, an honor that has been designed to compete with Grammy during the CBS broadcast of the show received the award. The first two Grammy Awards broadcast was on ABC, but after moving to CBS, ABC has developed a program, awards to call his own. American Music Awards was born to fill the void, and hosts in the first year the ceremony was Michael Jackson and Donny Osmond. Since then, the show usually featured several hosts’ representatives from different genres, but the newer ceremonies featured a guest spot. In 2009, without ceremony featured guest at all, instead of inviting a number of famous people learn about every honor.


The aim of these awards, except that compete with the fact that ABC lost, was to celebrate the whole spectrum of musical deal, recognizes outstanding achievement in all genres of American music, from traditional country to rap to hard rock. Although the name American Music Awards, the name refers more to the music lovers in America, an exclusive destination for American artists. Several international artists have been praised for their popularity in the United States, including Elton John, Celine Dion, Spice Girls and Shakira.


Unlike the Grammy nomination for his decision and the winners of votes from members of the entertainment industry, the American Music Awards nominations for sales, airplay, social network activity, views and video material released during the eligibility period from Dec. 1 year prior to September the ceremonial first price more. Data used Radio & Records and Nielsen SoundScan, trade publication that tracks music sales, which is used to determine candidates for the year. Until 2007, the AMA would then determine the winner of the polls, according to polls more than 20,000 music buyers are who they thought should be honored every year, probably due to the AMA Awards more about popularity than artistic value, a Grammy trying to highlight. Using a national sample, as defined in the research and consulting firm, has become a national sample of votes distributed to 20,000 voters who were selected based on geography, age, nationality and gender, as tabulated by the accounting firm Ernst & Young LLP. In 2007, online voting available at the place of any member of the audience to choose their favorites and the winners were determined in this way since then.


Finally, beginning in 2003, twenty years after he appeared to compete with Grammy, so to avoid taking place in the middle of the Grammy Awards, the AMA decided to move their ceremony to the end of November, rather than have him go in January - does not want to compete only Grammy audience, but also a Golden Globe and an Oscar in the middle period of their prices. Go to the end of this year now allows ABC to not only have a high rating, it wants for its awards show broadcast, but these ratings are included in the corners of November.


American Music Awards Winners receive a crystal trophy in the shape of a pyramid. Roberta Flack was first awarded in 1973 as a Favorite Soul / Rhythm & Blues singer and favorite pop / rock with a Killing Me Softly. The other honoree at night Included Bing Crosby, Charley Pride, Diana Ross, Al Green, Carter Family, Carpenters, The Temptations, Lynn Anderson, Helen Reddy, Charley Pride, Jim Croce, Stevie Wonder, Charlie Rich, and Tony Orlando & Dawn. Other organizations and companies that want to make a similar crystal award is found on the internet at merchants such as Visual Awards.